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When the sun peeks out in Copenhagen, the city moves to the water. People go for a swim, take a cold dip or sunbathe on the pier, and in the colder months they simply sit and talk after work. For more than two years, Tiramisù Social Club has been making room for these gatherings. It brings people together over good coffee, tiramisu and Italian food, and hosts pop-ups, gatherings, yoga sessions and collaborations with other venues. What began as an independent passion of two talented founders has grown into a thriving project that welcomes a great many guests every year. What we like most is that it is built on community and on meeting people offline.
Copenhagen has a handwriting of its own. Logos and lettering in shop and café windows are often painted by hand, and their charm lies in imperfect brush strokes. The whole identity grows out of that imperfection.
At its heart is a handwritten logo and a large set of illustrations drawn with pen and ink on paper. We wanted to capture a slow afternoon when you close your laptop and head to the water for coffee, tiramisu and a good conversation on a wooden pier. A simple system that breathes Copenhagen, yet stays personal.
Cream, Cocoa and a Dash of Navy.
The colours come straight from tiramisu: cream, cocoa brown and a contrasting navy blue. A defined typeface complements the handwritten visuals and gives them a steady backbone.
The system also includes hand-drawn shapes that work both as graphic elements and as masks for photos and snapshots from the gatherings (ideally shot on film), as well as mood videos.
The art direction draws on Copenhagen minimalism: white tablecloths, white tableware, subtle navy accents, stainless steel bowls of tiramisu and a moka pot on the stove. Calm waves reflect off the steel, the sun is in your eyes and there is nowhere you need to be. That is what the brand is about: meeting up and unwinding over yoga, a book, a conversation or a board game. The identity also nods to the Italian dolce vita and to Italy as a football powerhouse, with a jersey as creamy as the cream in tiramisu.
