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Glam & Pages is a Prague book club that has been bringing readers together at offline meetings for more than three years. They read together and talk about books over good coffee, interesting food and drinks. At one workshop, they even blended perfumes inspired by books. We wanted the brand to carry the atmosphere of these evenings: premium, honest and calm, like the moment you treat yourself to with friends after work.
The logo is delicate, handwritten and easy to recognise. On social media, it is joined by a GP monogram that overlaps the text, sometimes with only a small part peeking out. It is a playful element for layouts, invitations, new book announcements and the reels that form the core of the club's communication.
We added a bold orange to a soft palette. With it, the brand has claimed a strategic colour in its segment, so you recognise Glam & Pages before you read the name. The identity is built on a collage approach that fits naturally into the feed and alongside photos from the meetings.
